Digital Number Insertion (DNI)
More and more business comes by way of the web. With DNI, CallSource customers can more effectively track their web traffic by breaking down searches to the referral site and keyword level.
How It Works
DNI assigns a specific phone number in your online paid search advertising to a specific Keyword used in Google, Bing or another search engine.
This technology allows the phone number on the potential customer’s webpage to change based on the keywords used in the web search. So you can track what keywords are driving the most phone calls from your Paid Search advertising.
Knowing this lets you optimize your online marketing budget and dispense with wasteful, unproductive keywords.
DNI is only available via DigitalAI.