CallSource

CallSource

Performance Management for Sales and Marketing

You Need Call Tracking to Help Your Business – But Don’t Just Take Our Word for it

See why other professionals recommend that you use call tracking to better your business.

As a call tracking and performance management company, it may be a bit biased of us to tell you that you need call tracking.

Hey, we are the experts here, but why don’t we let others speak for us this time to let you know how call tracking can benefit your business?

We’ve rounded up some quotes from three different reputable marketing sources about why you need to start using call tracking ASAP.

“It’s pretty straightforward, but the first and most obvious benefit of call tracking is the ability to listen to your customer firsthand. By recording phone calls, you’re able to determine how effective your customer service is and identify where you could use some improvement, all with the ultimate goal of boosting customer satisfaction and conversion rates. You’ll also be able to better qualify leads and determine which callers require more attention in order to turn them into loyal customers.”

– Call Tracking: A Key Component in Campaign Marketing Analytics
by Neil Patel, New York Times bestselling author

“Understanding where calls are coming from allows for better decision-making and better attribution. Knowing this is the first step in being able to truly calculate return on investment for the many marketing channels your firm uses.”

– Time to Use Call Tracking With Google My Business
by Mike Ramsey, President of Nifty Ventures
and founder of Nifty Marketing and Nifty Law

“Call tracking provides marketers the information and functionality needed to optimize both the top and bottom ends of the conversion funnel. Gaining visibility over phone lead performance and fine-tuning lead generation efforts will lead to better paid search and overall business results.”

– Why call tracking helps improve PPC lead generation account performance
by Jeff Baum, Director of Services at Hanapin Marketing

Curious to learn how call tracking can help your business?

Check out our other articles on using call tracking to better your company and reach out to speak to one of our representatives today.

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