An easy-to-remember custom phone number may help increase inbound calls from patients.
What are your hearing practice’s most expensive ad placements?
Do you advertise on TV, the radio, or billboards?
These forms of marketing have a few things in common:
- Seen or heard short-term
- Non-tangible return
Unlike advertising in the newspaper, with a direct mail piece, or on a flier, these types of ads cannot be held by your prospective patients – but it doesn’t mean that they cannot be successful.
A driver has to pass by a billboard to see it – since he or she is driving, they only have a second or to read and retain the information.
In a radio or TV ad, you only see/hear the ad for a short period, and the call-to-action at the end (usually a telephone number) gives the consumer limited time to remember or jot down the number.
So how can you make the most out of these types of ads to ensure you get a good ROI on your marketing dollars?
Solution: A vanity number.
True, vanity phone numbers are not only helpful in the types of ads mentioned above but can be used on any of your marketing materials.
Why choose a vanity number?
Well, what are you more likely to remember when looking at or hearing it quickly: 888-432-7464 or 888-HEARING? I think we both know the answer.
And why is an easy-to-remember phone number important for your hearing office? Well, it has been found that the average first-time hearing aid wearer is about 70 years of age. With this age comes some normal signs of age-related forgetfulness. One such normal type of memory lapse among older adults is having trouble remembering what you’ve just read. So if it may already be difficult for older consumers to remember information they’ve read, don’t you think a random assortment of numbers would be difficult to remember?
But don’t just take my word for it – A Chicago Tribute advertising survey discovered that ads use vanity numbers received ten times the amount of responses compared to those with a local numeric sequence phone number.
Ready to try out a vanity number for your office?
CallSource vanity numbers don’t only provide you with an easy-to-remember custom phone number but also deliver all of the call tracking metrics too, so you can measure the success of that phone number with real data.