You won’t believe how car buying has changed in the digital age.
The car buying journey from inception to purchase has added a lot more steps since the age of the internet.
No longer do consumers simply walk into a dealership and purchase a car off the lot. Much more time and research has been involved, and you need to make sure that your dealership is keeping up with the digital needs of your consumers.
Check out these 9 fascinating facts below to learn more about how your consumers are finding their perfect vehicle through the internet.